A Minute of Video is Worth 1.8 million Words

Trillium Teamologies recently hosted a happy hour style Office 365 event. I’m sure most people would agree that a video is a great way to recap (or promote) an event because you can capture the sights, sounds and excitement of the event. The video below was created by Trillium’s Creative lead with a low quality camera (similar to a Flip) is less than a day.

Another great idea for an event recap is a customer reaction video. Jeremy Epstein of Never Stop Marketing demonstrates that in the video below:

Once you have created a video be sure you broadcast it on your website and through social media (i.e. – LinkedIn, Facebook, Google+, Twitter, etc.). I also included the Office 365 event recap video link in an email I sent to our partners at Microsoft to exhibit how we are promoting their services/solutions; this generated a great response. In addition, I sent the video link to all of the people who registered for the event, whether they attended or not; this also generated a great response. Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)