Benefits of Online Press Releases

April 20, 2012 at 11:24 am Leave a comment

Online press releases can be a good, low-cost addition to any marketing campaign. They offer a great, side-avenue for an internet marketing strategy and can offer broad coverage through the web. A press release serves as publicity for your company, increases public awareness, and poses as kind of advertisement in sheep’s clothing. It is a piece of news that you can control. In addition it will help your company:

  • Gain credibility – Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.
  • Get more traffic to your website – Press releases that get published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.
  • Build a brand – What better way to get your business name into the minds of your target audience or anyone who happens to read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.

Start benefiting from the benefits of press releases today. You don’t have to wait around for something newsworthy to happen within your business before you can start benefiting from news releases. You can create news stories from what’s already going on. Below are a few idea of news release:

  • Special Discounts/Sales
  • Fundraising events your business is helping with
  • Offering Free Items
  • Awards your business has won
  • Any contests that you’re planning
  • Starting your business
  • Getting more products to sell

Don’t’ forget to check out the various press release templates Microsoft has to offer here.

Free Press Release Distribution links:


Entry filed under: General Marketing, Press Releases. Tags: , , , , , , , , , .

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