Setting Up a Registration Page for an Event

January 20, 2012 at 10:40 am Leave a comment

You are planning an event and you need an easy way for people to register for this event. If you are a Microsoft partner, you have access to the Ready-to-Go Marketing Events page for Microsoft related events. This is a very easy site to use and offers editable event templates, supporting marketing materials, presentations, and of course a place for your customers to register.

If you do not have access to these tools, there are a variety of both free and paid sites out there. One of my favorites is:

Eventbrite (www.eventbrite.com)

Eventbrite offers straightforward, useful registration functionality. Even the tool’s Premium service is free, as long as your event is, too—otherwise, your fee is based on your ticket prices, though Eventbrite offers a discount to qualified nonprofits. You can tailor registration pages with basic colors and a logo, email registrants, export information, and enter event attendees in a Constituent Relationship Management database.

A couple other FREE options are:

Facebook Events (www.facebook.com)

Facebook Events is an increasingly popular option as more organizations reach out through the social networking site. The free, easy-to-use RSVP tool is relatively straightforward, with a step-by-step process that creates a page for your event where administrators can add pictures and attendees can write on the Wall. Event administrators can also send out reminder messages through Facebook, but there’s no way to see or download email addresses for those who registered.

LinkedIn Events (www.linkedin.com)
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Utilizing LinkedIn is also an increasingly popular option as more organizations reach out through the social networking site. The free, easy-to-use RSVP tool is relatively straightforward, with a step-by-step process that creates a page for your event.

Registrants can also post an update that they are attending your event – this is good exposure for your event.

If you are looking for a few other capabilities, Constant Contact offers a great online event registration site for a monthly cost. See details

Overall, you not only want to make registration as easy for invitee, but you also want to choose a service that gives you good tracking tools.

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