5 Free Marketing Ideas for Your Business

December 9, 2011 at 11:39 am Leave a comment

  • YouTube Videos
    Click here to read a great web article on 34 ways to use YouTube for your business
  • Participate in Online Communities
    Marketers should participate in online communities as part of their total online marketing solution because it helps create top of mind awareness and tap into potential leads who may have not been aware of your solutions or services.  Online communities also offer businesses the opportunity to build a deeper relationship with their customers and prospects by facilitating interaction and feedback. Marketers should take time to discover all of the online communities, including blogs, that are relevant their industry and their business. A couple of examples of online community resources that B2B marketers should be aware of:
  • Use Downtime for Marketing
    When times are slow, keep your employees busy having them contacting customers. Create e-mail marketing documents your employees can send to individual customers. Personal contact with customers gets results. Mass e-mails are good, but can be less effective and, given today’s e-mail spam filters, may not be seen by many. Go for quality contacts rather than quantity.
    Check Out Your Partners’ and Suppliers’ Web Sites Thoroughly
    Add links on your site to informative and helpful content on those sites. Many corporate sites offer instructional videos and other material that can inform your customers and lead them back to you. Microsoft is a great example – i.e. Microsoft partners who implement SharePoint or sell SharePoint licensing can link to site like http://sharepoint.microsoft.com/iusesharepoint/landing.aspx
  • List Your Services on Craigslist.org
    If you haven’t heard of Craigslist, you need to check it out because it gets an estimated 10 million unique visitors per day. Many businesses have realized the marketing power of Craigslist. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities, and for the most part, posting on the site is free.

Entry filed under: General Marketing, Tips and Tricks. Tags: , , , , .

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