Does Your Mission Statement Stink?

November 10, 2011 at 10:47 am Leave a comment

Take a look at your company’s mission statement…does it sound something like this:
“Our mission is to provide unsurpassed user-friendly, cost-efficient technology-based solutions to solve your company’s business problems.”

If so, you may want to rethink it and I will explain to you why.

As defined by Wikipedia, “A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.” The In lament terms, your mission statement should give your customers a very clear understanding of why you are in business. Your marketing messages and brand image should also revolve around your mission statement.

So what is wrong with “Our mission is to provide user-friendly, cost-efficient technology-based solutions to solve your company’s business problems.” for an IT solutions provider?
It seems to follow the definition of a mission statement. Yet, it contains some common mistakes that make a mission statement stink.

Mistake 1: It’s Too Generalized
Take your top five competitors and ask yourself if your mission statement would work for them also? This mission statement above could apply to any IT Solutions provider. Your statement should be unique and personalized to your company. Think about what makes your company different and how you stand out. Are your accolades special? Do you offer a product that no one else on the market offers? Think….

Mistake 2: Self-Proclaimed Grandeur
You may think you are the best, but doesn’t everyone. Your mission should get to the point and avoid fluff.

Mistake 3: Development Overload

Keep it simple! It should not take the input of all of your employees and several meeting to develop your mission statement. Oftentimes simplicity is the key to clearly communicating the root of what your business is about. If your mission isn’t obvious from the start, then you should consider going back to the drawing board, because you’re not ready to put it into an official statement yet.

Mistake 4: It’ Just Plain Boring
Is your mission statement exciting or peak the interest of potential customers? Your mission statement should tell an interesting story and spark some kind of excitement.

Mistake 5: You Need to Dress It Up to Sell It

Do you need a glossy brochure to get someone to look at your mission statement? A good mission statement should be able to speak for itself without frilly marketing.


Mission Statement Worksheet

Entry filed under: General Marketing, Mission Statement, Office 2010, Sales Tools. Tags: , , , , , , , , , , .

Trillium Teamologies – Gold Award Winner of the 2011 ASPIRE Award A Minute of Video is Worth 1.8 million Words

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