Does Time Matter in Email Marketing?

October 28, 2011 at 12:13 pm Leave a comment

Absolutely! You have put together a great email message with an attention-getting subject line and now you are ready to send it. To ensure the success of an optimal open and click-through rate, here are a couple of tips to follow.

  • Send your email on Tuesday, Wednesday or Thursday.
    Mondays are a bad day to send an email blast because most are playing catch up. Unimportant messages get deleted, so people don’t feel so overwhelmed. Weekends are not the best time either. Generally, weekends are spent away from the office and the email you sent gets stuck in the inbox for Monday opening (or deletion)
  • Send your email around lunch time.
    While metrics are different for everybody, as a general rule, the best open rates tend to be seen in emails that are sent around noon to 1pm EST. This also makes logical sense as people tend to relax a bit at lunch time, and many eat their lunches at their desk. Between 8:00am – 9:00pm yields the lowest open rates. Most people check their email right when they get to work in the morning, so they are inundated with messages they must respond to. Email messages that seem less important tend to get deleted to reduce clutter.

In summary, you want to send an email campaign out in the midweek, during the midday. This isn’t set in stone, but it can increase your response rates. Do some testing and figure out what works best for you and your company’s prospect list.

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Entry filed under: Email Marketing, General Marketing, Tips and Tricks. Tags: , , , , , , .

Using Word to do an Email Merge in Outlook Trillium Teamologies – Gold Award Winner of the 2011 ASPIRE Award

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