Let’s Lync Up!

September 30, 2011 at 10:52 am Leave a comment

If you are not familiar with Microsoft Lync 2010 (available with an Office 365 subscription), it is an easy and effective communication tool that gives you access to instant messaging and presences awareness, along with online meeting capabilities. I had talked about Lync online meeting capabilities a while back…just in case you missed that blog entry, I will touch on how it can benefit marketing professionals.

Lync gives you the ability to conduct online meetings with colleagues, partners and most importantly – your customers. With Lync Online you get the full feature set required to host webinars for up to 250 attendees; this includes audio, video and screen sharing. So what does this mean from a marketing standpoint? With these tools, you have the ability to hold a public-facing webinar to promote your company’s offerings and/or services (a webinar is a Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the web). Webinars have become increasingly popular and are an effective way to reach customers and prospects without geography limits. You can present your company’s offering to people all around the country or even around the world.

Lync Overall Key Features and Functionality
(source)

Find the right people, right now See the availability of colleagues immediately with detailed presence information. Easily find others in your organization by name using global directory search, or by interest and expertise using Microsoft SharePoint powered Skill Search.

Communicate how you want Switch instantly among instant messaging, voice, video, conferencing, and application sharing, as needed, during any conversation.

Turn any conversation into a collaboration Whether you’re conversing person to person or in a conference, a single click is all it takes to share an application or your desktop, upload a PowerPoint, open a whiteboard, or transfer a file in real time.

Connect with your social network Communicate your personal status using the status note in the main Lync UI, and keep track of updates from your colleagues through the Activity Feed tab. Use pictures and video calling to make long distance communications more personal.

Dial with ease Dial by name using your Contact list or the search functions, or use the dial-pad in the Lync Phone tab to easily make voice calls. Visual access to voicemail in the Phone tab lets you listen to messages and view the corresponding Outlook item and automatic transcription.

Control how people reach you Use Presence and privacy settings to control how others contact you, and your call forwarding settings to ring other numbers and identify others to handle calls on your behalf.

Communicate directly from Microsoft Office Bring other users in to comment on documents and spreadsheets without switching applications.

Work from anywhere Stay in communication and productive anywhere you have an Internet connection—no VPN required.

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Entry filed under: Office 365, Sales Tools. Tags: , , , , , , , , .

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