Marketing with Your Best Asset – Your Employees

September 1, 2011 at 2:43 pm Leave a comment

Let’s face it…social media marketing is an important part of your marketing strategy. Check out a few of these stats I found online:

  • 43% of all online consumers are social media fans or followers (Source)
  • 53% of people on Twitter recommend companies or their products in their tweets. (Source)
  • 1.4 million new blog posts are created every day. (Source)
  • 200 million Facebook users access the service from a mobile device. (Source)
  • 45 million people view SlideShare presentations each month. (Source)
  • 2 billion YouTube videos are viewed everyday (Source)

With these stats in mind, I think you may agree it is almost necessary to put some of your efforts into social media marketing. Now, if you are like most companies, you may run into difficulty getting the time commitment from those expert employees who would be fit the author company blogs and tweets about their expertise and what your company has to offer. So how do you do this? How do you get your employees to get involved in your social media marketing strategy?

Here are just a few ideas…

  • Train your people on your marketing message and how you want it conveyed.
    Established guidelines on what and what is not acceptable will help your employees define what is expected
  • Write it in their job description.
    Blogging takes up to a few hours a week, but it serves two purposes:
  1. Well written material gives your company good exposure
  2. It keeps the author up to date on current trends and pushes them to research and learn more about the topic in which they are blogging about. For those of us who constantly want to grow and learn new things…this is a reward in itself
    Find out how to blog with Microsoft Word
  • Provide an editor.
    Have a designated editor for all the material that is written by your employees
  • Have contests (with prizes)
    See who has the highest traffic on their blog, most comments, most likes, etc. and have a quarterly contest

Recognize the importance of your people – they can truly be your best marketer!


Entry filed under: General Marketing, Office 2010, Sales Tools, Tips and Tricks. Tags: , , , , , , , , .

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