What does SharePoint have to do with marketing?

August 17, 2011 at 12:27 pm Leave a comment

Did you know that SharePoint can be used to build a comprehensive, user-friendly marketing site that stores everything from event calendars to customer presentations? This can bring tremendous value to your team members because it provides instant access to updated marketing materials. For those companies that rely solely on an email requests to the marketing department for logo files, updated marketing brochures, case studies and other sales tools – this is bliss!

For the marketer…SharePoint gives you the ability to add a variety of libraries and pages to your site and easily organize them in one place. For example, within your SharePoint marketing Site, you can build a library specifically for logos, one for case studies, one for each of your offerings, etc.

Another nice feature of SharePoint is being able to update your information within your marketing site. Having a centralized location for marketing documentation makes pushing document updates to your team easy. Let’s say you recently updated your logo or verbiage on your company’s brochure… With SharePoint, your marketing team can rest easy knowing that the most up to date information is available to your team. One of the great features of SharePoint is the “Modified” date that appears next to every item in SharePoint – making it easy for your marketing team to ensure that the most recent version of logos, brochures, and the like, are updated – talk about simplifying a day in the life of a marketer!

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Entry filed under: General Marketing, SharePoint2010. Tags: , , , , , .

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