Beyond Spellcheck – Reviewing Your Marketing Content for Errors

August 5, 2011 at 6:45 am Leave a comment

My old boss would laugh if he read this because I am infamous for typos. One of my worst incidents was sending out 2,ooo+ postcards that stated “Your Invited!” to a Business Intelligence seminar. To my dismay, the postcard was scanned in and posted to a Facebook page that highlighted grammatical errors. From there on out, I never used the word “your” in the wrong context. In the big picture though, it reinforced the process of reading, reviewing, re-reading and then sending to someone else to do the same. In an ideal world, every company would have a good copywriter to review content, but this is not always feasible due to time and cost constraints. Unfortunately, your marketing content loses credibility once the reader finds an error. Be sure to go beyond spell check and make sure you don’t have typos, extra words words (ha,ha…gotcha) and that you use proper homophones.

I also found a great article on Why Content Marketers Need a Good Editor. Beyond typos, this article gives you some great tips on creating good marketing content.


Entry filed under: General Marketing, Office 2010, Tips and Tricks. Tags: , , , , , , .

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