Why a Marketing Plan is Important

July 6, 2011 at 10:11 am Leave a comment

In small businesses, sometimes marketing plans are overlooked and the focus is more on day-to-day business. When things get busy, marketing just seems to be one more thing on that large “to do” list that never seems to shrink. Yet, you may want to seriously think about moving your marketing to the top of that list, as it is a vital part of your organization…no matter how big or small.

Having a good plan in place is the first step to effective marketing and can make all of the difference in how successfully you market your business. Before writing your plan, you should have a solid understanding of what your objectives are and a few ideas of how you can meet those objectives. There are many creative and effective ways to market your business, but you should be realistic when thinking about your plan and always take into account your resources (i.e. – time, talent and budget). By staying realistic, you can ensure that your plan becomes a reality.

What should you include in your plan?

Your plan can be as detailed as you like, but there are some items you should always include. These are:

  • Overview Description/Objective – Overall, what are you trying to achieve with your plan?
    Define Your Target Market- When you know your customers, it will be easier to define a strategy to reach them, win their business and turn them into long-term happy customers.
  • Define Your Business Value, Metrics & Expectations – What is the market demand and your expected return on investment?
  • Outline Your Marketing Activities – Include tentative dates, resources, costs, call to action, offers, etc.

Microsoft Word has also has a few templates (click here for sample plan) available that you can modify according to your business’ particular needs. Marketing in itself will not guarantee sales, but a well-researched and coherent marketing plan will give you a much better chance of building long-term, profitable relationships.


Entry filed under: General Marketing, Office 2010, Sales Tools. Tags: , , , , , , , , , .

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