Creating a Marketing Flyer with Microsoft Word 2010

April 14, 2011 at 9:00 am 1 comment

Many small businesses don’t have the big marketing budgets to pay designers and marketing consultants to create marketing material for their company – this is where Microsoft Word comes into play. I’m going to give you step-by-step instruction on creating a professional looking marketing slick, but first I want to note a few design tips:

  • Keep it simple. To save time in folding and figuring out which way to put your paper in the printer, go with a traditional 8.5″x11″ layout. You can get a very professional looking document by sticking with this format, plus it will be very easy to print.
  • Keep a white border. When creating a slick that you will print out on your home or office printer, leave a small white border around your design. From experience, I know that designs that go to the edge of your document or bleed off the paper, almost always have printing issues.
  • Stay away from generic clip art. Nothing makes a document look more unprofessional that generic clip art – you want to keep your document looking as professional as possible.


  • Follow your branding. When you are putting your design together, make sure it looks like has your company’s look and feel and all documents are consistent.
  • Don’t distort logos or images. I have seen this over and over again and it just looks armature. When you are resizing an image, be sure to hold down the Shift key – this will keep the images dimensions.

Let’s get started!

1. Go to Start>Programs>Microsoft Word to open the application.

2. Go to File>New>Flyers>Marketing Flyers to view the list of available templates. Here, you have the option of using one of the templates that come with the program or downloading one from Microsoft.com. We are going to use a flyer template provided in the program. This is going to save you time and give you a professional looking flyer.

3. Chose the design you want and click on it. This will open up the design in Word.
For this tutorial, I am choosing the Technology business flyer (8.5×11)

You like the layout of this flyer, but you need to change the colors, add your logo and edit the copy – here’s how.

  • Edit copy. Click on the text box the words are in and make your changes.
  • Change the color of a box. Click on the box > Format >Shape Fill>
    Here you will have some options. You can choose a color, gradient, picture, texture or pattern. I chose a gradient. Color (choose your color)>Gradient>Variation (I choose a dark variation)

I noticed that once I changed the color of the box I didn’t have a strong contrast of some of the copy, so I wanted to change the color and bold it. I also wanted to change the green color of “IT” in the header to orange.

  • Click on text box>highlight copy you want to change>pick color>Bold

I need to get rid of the generic logo

  • Click on the corresponding image and text boxes and hit delete

At this point I’m going to save my document in case of an unexpected shutdown or some unforeseen circumstance.

Now I need to add my logo now, but it has a white background around it. If I place it on the grey box, the white area will show up – try to avoid this. Instead, pick a white area in the document. I found an area in the upper left hand corner.

  • Insert>Picture>choose your logo from a place on your PC>Insert

    If the logo doesn’t show up, add these steps - Wrap Text>In Front of Text
    You can resize your logo by clicking on it, grapping a corner and holding down shift while you resize it


Once you have made all of your edits, save. I also recommend saving your file as a pdf so you can send a clean, non-editable document to your customers via email.

Creating a professional looking marketing flyer is that simple with Microsoft Word!

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1 Comment Add your own

  • 1. Brenda Smoak (@artistrep)  |  March 20, 2012 at 2:49 pm

    Thanks for doing this. Please do more examples, this is very helpful. I still did not get the logo to work but the rest came out fine.

    Reply

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